Retkipaikka Values
Nature
Nature is the source of life and wellbeing. We are only guests in it – and we treat it with respect. By inspiring people to build a meaningful relationship with nature, we hope to spark a commitment to cherish and protect it. We always explore responsibly, leaving no trace and setting an example for others.
People
Human wellbeing matters to us. People are not separate from nature – they are part of it. By making nature accessible and inviting, we encourage everyone to step outside, slow down, and let nature’s beauty become part of their everyday lives.
Continuity
We work for tomorrow. For nature and people to thrive together, we need new, sustainable ways to find value in our environment beyond its raw materials. Through our actions, we promote responsible domestic tourism and safeguard Finland’s cherished right to roam.