Retkipaikka Values
WHO ARE WE FOR? – FOR SEEKERS OF THEIR OWN WORLDS
Our visitor isn’t a consumer — they’re a seeker. And we’re here to help them find whatever it is they’re looking for.
Whether it’s a touch of something mythical and unexplainable, or something concrete, visible or tasteable — our region offers the best of both worlds.
We are for those searching for happiness, for sisu, and for the roots of their own life — from near and far.
For those who seek adventure.
For those who seek peace.
For those who seek ways to be present.
We are here for the seekers of their worlds, and for the ones who walk their own path.
Nature
Nature is the source of life and wellbeing. We are only guests in it – and we treat it with respect. By inspiring people to build a meaningful relationship with nature, we hope to spark a commitment to cherish and protect it. We always explore responsibly, leaving no trace and setting an example for others.
People
Human wellbeing matters to us. People are not separate from nature – they are part of it. By making nature accessible and inviting, we encourage everyone to step outside, slow down, and let nature’s beauty become part of their everyday lives.
Continuity
We work for tomorrow. For nature and people to thrive together, we need new, sustainable ways to find value in our environment beyond its raw materials. Through our actions, we promote responsible domestic tourism and safeguard Finland’s cherished right to roam.